Customer Care - Tech Support

Explanation of Analog Stats

• About Analog Reports
• Access
• Report Descriptions
• Report Definitions

Analog Reports take information from the logfiles relating to a website and place this data into an easy to use format. Logfile data contains information on site traffic and usage and is vital to the management of a website.

A vast amount of information is contained with Analog Reports. It is worthwhile taking some time to gain a basic level of understanding of what each of the reports mean. Once this has been achieved it is important to monitor these reports on a regular basis and relate them to site changes / activity. The data will change and by understanding the reports and the data held within them it will provide an invaluable insight into your website and it's users.

Reports can be reached via the URL of your website for example:
http://www.yourdomain.com/stats

Analog Reports primarily look at data over two timeframes - past week and past full month.

Analog contains several reports on Logfile data - all of these provide interesting information, but for a quick understanding of your site traffic, understanding of the following reports is essential:

General Summary - brief activity overview
Request Report - listing of all requested pages / files
User Report - listing of all users
Redirection Report - listing of all redirections to pages / files that have occurred

General Summary - The General Summary provides the user with a brief snapshot of overall site statistics for the specified period. Key Metrics are the number of Requests (downloaded files) and the number of requests for Pages (a specific count of the number of pages).

Distinct hosts served: Basically, how many different people visited your site. The number can be a little deceiving though, as customers of some large ISPs (e.g. AOL), go through a proxy server. As a result, a large number of visitors may be represented as a small number of distinct hosts.

Successful requests - The number of times someone succeeded in accessing any file at your site.

Successful requests for pages - The number of times someone succeeded in accessing a "page" file at your site (files ending in .html, .htm, .php, .cgi, etc...)

Failed requests - The number of times someone attempted to access a file from your site, but for whatever reason, was unsuccessful.

Redirected requests - The number of times a visitor attempted to access a particular file, but was redirected to a different one by the server.

• the visitor has incorrectly requested a directory name without the following slash: eg; a request for www.yourdomain.com/yourdirectory (the incorrect name) returns www.yourdomain.com/yourdirectory/ (the correct name)
• "Click-thru" banner ads can also cause a request to be redirected.

Distinct files requested - How many files (pages, pictures, programs, etc.) were requested from your site.

Time Reports - these reports relate to requests for each specified timeframe.

Host Reports - shows all the individual computers that accessed information on your website.

Domain Report - lists the individual countries where computers accessed information on your website from.

Organization Report - lists the organizations, institutions and ISPs which the computers that accessed information were registered under.

Host Redirection Report & Host Failure Report - listing of all computers which went through redirects and errors.

The Request Report - listing of all the files / pages that were downloaded from your website over the specified time period.

The Directory Report - listing of the Directories from which files were downloaded from.

The Redirection Report - listing of all the files that ended in redirections

The Failure Report - listing of filenames which caused error

The Referrer Report & The Referring Site Report - pages that have linked to your files and the servers those referrers were on.

The Search Query Report and the Search Word Report - listing of the terms users have entered to find your website on Search Engines.

The User Report - a listing of all the users who have visited your site over the specified time period - if your website requires users to authenticate themselves (login) their username will appear otherwise the user's cookie will be displayed.

The Status Code Report - listing of each of the HTTP Status Codes you have had.

File type report - The number of times each file type (ie; image, page, etc.) was requested from your site.

File size report - The number of times a file within a certain size range (ie 1-10 MB) was accessed. A good way of tracking bandwidth use.

Operating System Report - A list of operating systems used by people visiting your site (ie; Windows, Linux, NT, etc.) Sorted by number of requests.